Social media platforms are widely dominating in 2022 in every aspect. People are turning up in large numbers on social media. From sharing pictures, raising awareness, and sending texts to promoting businesses, there is nothing social media can’t do.
Importance of social media platforms
Social media is now emerging as a huge platform for businesses. Millions of people depend on it to run their businesses. A survey by Datareportal in July 2022 reported that approximately half of the world is now using social media, which is 59% (approx).
Here are the five most popular social media platforms in 2022:
YouTube
YouTube is one of the biggest platforms when we talk about social sites. It is the most trusted platform to surf on by people. YouTube is also one of the most reliable social media platforms for studies. It contributes to the education sector by providing free lectures from the best teachers around the world to students. Many large and wealthy companies are also investing their money in YouTube. Recently, YouTube has also become the most used and downloaded app.
Facebook is one of the best social media platforms, with a huge user base. Reportedly it has a whopping 2.91 billion active users monthly. Companies also show a keen interest in spending their ad budget on Facebook and promoting their businesses.
Twitter is one of the most successful and dominating social media sites. You can use it to share your thoughts and feelings worldwide. It is one of the most engaging apps, with more than 396 million users.
Pinterest has recently emerged as one of the best apps by the unique and creative features it provides to its users. It came up with the unique idea of discovering various arts on a single platform, making its users more curious and knowledgeable. According to the year 2022, it has approximately 435 million active users.
Instagram is indeed the most successful app in the market. It has more than 1. 386 billion active users with a brand value of 33.48 billion US dollars. Instagram is now set to become a hub of marketing tools with a noteworthy increase in social media and influencer marketing.
Wrapping up
So this was all about the best social media platforms that are taking over in 2022. YouTube is emerging as the most impactful social media platform. But other platforms are also very impactful. So, if you are looking for an application to promote your business, go with whichever platform fits your business objectives.
